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Birchbox Acquired and To Shift Focus to Personalized Skin & Healthcare

$45 million deal announced by new healthcare platform FemTec Health.

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By: Christine Esposito

Editor-in-Chief

Birchbox is now part of FemTec Health, a new women's health sciences and beauty company. According to Dr. Kimon Angelides, who announced the launch of the new Houston-based health company,  Birchbox will shift from product discovery to personalized skin and healthcare products utilizing FemTec’s BiomeAI platform, which uses AI and deep machine learning to translate consumer, genetic, microbiome, and biometric data into the delivery of holistic healthcare personalized for every woman.   Ac...

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